Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How ...

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...