Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

Google released app analytics for iPhone and Android apps in beta on June 29, as well as releasing an Analytics app for Android. Developers can see new and active users broken down by day, plus which ...

GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP requires a separate tag and has some limitations in GA4, like no consent mode or ecommerce tracking. The AMP Client ...

Google is making it easier for businesses to learn from their data, with a new automated insights stream within its Google Analytics apps for Android and iOS. The stream relies on machine intelligence ...

From shopping to social media, businesses are creating mobile apps for just about anything you can imagine. Search giant Google is betting that companies will want to track performance statistics for ...