A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl dolls have been a major part of the culture since the 1980s, so naturally, fans have intense feelings about the ...

Remember the '80s Cabbage Patch Kids craze? And the '90s when car dashboards spilled over with Beanie Babies? Some people never let a kid touch those novelties and cast an eye to the future, hoping ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Some may find it surprising, but for those creating the content, it makes perfect sense: “We’ve been radicalized since the ...

So, you don’t think the millennial generation are saving objects, collecting vintage pieces, displaying antiques? Well, maybe you should think again. I have been evaluating the collections of 20- and ...

It would be impossible (and embarrassing) for me to calculate the thousands of dollars I have given to the American Girl company in the past 11 years, since my older daughter received her first doll ...