What Repeat Customers Teach Us About Loyalty And Building Trust

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.
Forbes

Value Is Binary: Your Customers Are Either Getting It, Or They're Not

Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...
Inc

How to Get Customers to Read Your Emails, According to Founders With Shockingly High Open Rates

There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of people check their inboxes every day, giving the medium more reach than any social media platform on ...
Diginomica

Dreamforce 25 - getting customers past “pilot purgatory”. Agentic testimonials from two Agentforce pioneers

What is happening is, customers want to do it. They're stuck in what I call a 'pilot purgatory', and this is the problem we are trying to solve. A simple, but powerful statement of intent around ...