Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in ...
Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...
Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...
The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...
Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy first. As Erik Huberman, I see a clear shift: if you want to win attention, ...
By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...