That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased ...

Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Amazon brings more AI tools to sellers, including AI that will build a product page with information from another site. Amazon brings more AI tools to sellers, including AI that will build a product ...

Generative AI has been a controversial topic in gaming, prompting Steam in January 2024 to require developers to disclose use of the technology on their store pages. On Monday, Call of Duty news site ...

Less than two years ago, Meta – the parent company of Facebook – announced plans to go "all in" on virtual reality and the metaverse. With consumer engagement on those two initiatives so far proving ...

Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" ...