The way young adults meet romantic partners is changing — and dating apps are losing the battle. Gen Z is walking away from ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. According to the UKG global study of nearly 13,000 frontline ...

Gen Z faces early burnout due to an always-on work culture, digital fatigue, high expectations, and blurred boundaries, ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

The slang phrase "6-7" does not typically have a serious meaning and is often used for fun or as a joke. Some users on TikTok have associated the phrase with the 2024 rap song “Doot Doot (6 7)” by ...

Thirdly, there’s trend-setting. Gen Z wants to be part of trends, and associate with brands they see as relevant. “If you ...