Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on athletes. PepsiCo, Gatorade's parent company, said Thursday that the brand ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

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Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a wellness and hydration brand. LMNT also had non-athletes in mind last fall ...

Add Yahoo as a preferred source to see more of our stories on Google. “One of the biggest misconceptions about hydration is that it only matters for elite athletes or extreme situations,” a PepsiCo ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the different types should you drink?

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...