The new head of the Gatorade business made a startling admission: He doesn’t chug the sports drink every time he works out. Charles Maniscalco, like others who exercise regularly, doesn’t want the ...

KISSIMMEE — In a nondescript factory on South Poinciana Boulevard, workers break a sweat around the clock in the hope that, eventually, you will get hot and sweaty, too. The local Gatorade plant runs ...

Gatorade is thirsting after the U.S. Latino market. To quench its thirst, the sports drink division of PepsiCo Inc. is introducing a new line of Gatorade brand drinks into the highly competitive ...

Take a journey through the history of Gatorade bottles. The design, shapes, and sizes have transformed over six decades of ...

Gatorade is now making water. I know this because I saw a Gatorade commercial that asks the intriguing question "What if Gatorade made water?" (Intriguing answer Gatorade will charge you a dollar for ...

The head of Gatorade’s highly successful U.S. operations is giving up the reins just six months after PepsiCo Inc. acquired the brand’s owner, Quaker Oats Co., as sales of the sports drink slowed last ...

The first batch looked like creek water. Not exactly dirty, but not exactly clear. At least it didn’t smell, even though it had been percolating in the sun. Then came the moment that changed sports ...

The invention launched an industry that now markets dozens of competing brands of energy-restoring or power-boosting drinks, but Gatorade flavors remain on top. It also has poured $76.4 million in ...