Every discontinued Gatorade flavor is missed by someone. But there is one flavor in particular that lots of people wish would ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the different types should you drink?

Take a journey through the history of Gatorade bottles. The design, shapes, and sizes have transformed over six decades of ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Look, sweat! Credit: Tim ...

The first-of-its-kind formula is set to begin rolling out to stores in 2026, with nationwide availability expected by next year.

Gatorade will soon roll out a new brand identity centered around the hydration benefits of its drinks to attract a wider audience. The brand’s refresh includes new labels that explicitly tell ...

It’s not just athletes they are seeking. File photo of Plant City resident Chip Hinton who was one of several athletes Robert Cade (right) used to develop Gatorade. [ Tampa Tribune ] The Associated ...