Apple Loop: iPhone 18 Pro Cherry, Filming The Neo, Critical iOS Update

Tim Cook stepping down as CEO, John Ternus stepping up, Siri calls for help from Google, a cherry iPhone 18 Pro, Apple’s ...

Apple's post-Cook future hinges on whether Ternus can ignite AI growth

Apple's leadership change is the start of a new phase for the iPhone maker, in which the focus will be on whether its deep ...

Tim Cook had bold visions for Apple. See which ones came true.

From augmented reality to Apple's role in health, Tim Cook had grand visions for the company. Some came true, while others ...
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Apple turns 50. How the tech giant started, almost failed, and is shaping the future in long game

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its ...

Apple at 50: Spatial computing is the future, but when is the question

In tantalizingly brief comments, Apple's Greg Joswiak and CEO heir apparent John Ternus have come closer to discussing the future of Apple Vision Pro than ever before.