Fujifilm has gotten so trendy that deals are rare, but as a Fujifilm photographer, these are the deals that I'd seriously ...

Fujifilm’s X Half digital camera wasn’t designed to replace your main camera, though you’d be forgiven for assuming it was ...

Fujifilm just released its newest digital camera, which just so happens to be one of its smallest to date. The new Fujifilm X Half pays homage to half-frame film cameras of years’ past with a ...

It launched in 2022, but the X-T5 is still unmatched in many ways and remains a great buy in 2026, even with the X-T6 rumored ...

Fujifilm has unveiled the X-S10, a surprisingly powerful mid-range mirrorless camera. It has many of the features (and a similar price) to Fujifilm's X-T30, including the 26.1-megapixel X-Trans sensor ...

Fujifilm just announced the new compact digital X Half camera. The company says the camera will help people rediscover and reinvent the charm of film photography in a digital format. Evolving from the ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 3 minutes This ...

Hot on the heels of two hybrid X-H cameras, Fuji is updating one of our favorite photo-first models, the X-T5, with a pared-down body, desirable dials, and an attention-grabbing 40MP sensor. We took ...

Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big ...

Fujifilm has released its first sub-$1,000 camera in a long while and resurrected the 11-year old "M" branding with the $799 X-M5. With that price, it's primarily aimed at photographers on a budget or ...

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If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. For Fujifilm, shrinking the phenomenal X-T3 down into a smaller package was always going to be a ...