Oliver Wendell Holmes famously once wrote, "A mind that is stretched by a new experience can never go back to its old dimensions." My mind, and assuredly those of countless others, never did after ...

Unexpectedly, the length of a country’s coastline depends on your ruler. As the measuring stick gets shorter (left to right), it can better fit within Great Britain’s nooks and crannies. The shorter ...

As a mathematical concept, the fractal can be intimidating. Benoit Mandelbrot, the Polish-born mathematician who coined the term, defined a fractal as “a rough or fragmented geometric shape that can ...

Two years ago, research professor Paul Bourke began searching Google’s powerful mapping program for images to add to his embryonic Google Earth Fractals web page. "I was looking for some examples ...

And these have smaller still to bite 'em, And so proceed ad infinitum. —Jonathan Swift, from "On Poetry: A Rhapsody" The satirist and author of Gulliver's Travels might have been talking about ...

Fractals, self-replicating patterns seen at varying scales, are a fascinating phenomena found widely in nature, from snowflakes to ferns and coastlines. But did you know that fractals can also be used ...

Fractal geometry is a field of math born in the 1970s and mainly developed by Benoit Mandelbrot. If you’ve already heard of fractals, you’ve probably seen the picture above. It’s called the Mandelbrot ...

An icon in the shape of a lightning bolt. Impact Link This week, Business Insider has been running a series of math tricks, statistical rules and trading patterns that have investors split in two: ...