The breakfast brand’s new Feel Good Hotline delivers dad jokes, affirmations and pep talks with one simple phone call. No app ...

Mel Hope led the breakfast chain’s fiscal operations through a pandemic, an IPO and high inflation. His successor faces a ...

Permits for a 3,706-square-foot restaurant are in review for the site off International Golf Parkway across from Tocoi Creek ...

Add Yahoo as a preferred source to see more of our stories on Google. 'Tis the season for sweet indulgence, and First Watch is serving up a holiday lineup worth waking up early for. The popular ...

First Watch opened a record-setting 64 new restaurants in 2025, which drove the casual-dining breakfast brand’s 3.1% ...

Sensing an uncertain consumer, the family-dining chain is holding off on price increases and investing in digital marketing and a new menu ...

If you've been hitting snooze on First Watch, you're seriously missing out. The breakfast, brunch, and lunch chain has won numerous awards (yes, even best breakfast chain in the country) and is a ...

First Watch operates more than 580 restaurants in 31 states, and that number is expected to grow in 2025. The company said on its 2025 first quarter earnings call on May 6 it had opened 13 restaurants ...

A decade ago, then-fledgling breakfast and brunch concept First Watch was undergoing a major menu revamp. At the time, CMO (now CEO) Chris Tomasso told company chef Shane Schaibly to take a look at ...

The brunch and lunch chain will open its upcoming Bastrop location March 16 in the Burleson Crossing East shopping center.