In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

When a model is trained on a brand's full converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.

Fiserv Inc. and the former head of an independent sales organization will pay $40.2 million to settle charges brought by the Federal Trade Commission stemming from alleged illegal actions committed by ...

First Data has announced a $3.5 billion private placement led by KKR. First Data is a business that helps make payment transactions secure, fast and easy for merchants, financial institutions and ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

First Data Chairman and CEO Frank Bisignano (C) rings a bell to signal the start of trading after his company's IPO on the floor of the New York Stock Exchange on October 15, 2015. REUTERS/Brendan ...

NEW YORK--(BUSINESS WIRE)--First Data (NYSE: FDC), a global leader in commerce-enabling technology, and Mastercard (NYSE: MA) announced they have joined forces, enabling First Data to provide a ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

First Data Corp. is the $26 billion, dominant processor in the transactions industry. Continued growth seems assured with its proposed takeover of Concord EFS. Here, CCM profiles the multi-faceted ...