Most foodservice chains trail giants like Starbucks in terms of their number of Facebook fans, but several brands are proving themselves adept at engaging members of that group who are likely to drive ...

Are Facebook "fan pages" or MySpace accounts appropriate vehicles to promote a psychology or mental health practice? And is it okay to publicly post films of client or patient sessions, even with ...

Almost overnight, Facebook Pages have become one of the most powerful tools in the music marketing toolkit. But beyond the massive number of eyeballs that Facebook offers, why are Fan Pages so ...

The hotel operator aimed to converse with its customers via its Facebook pages. As its research revealed that internet users are always looking for rewards in return for their loyalty when they follow ...

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We first reported their page was flagged and taken down, citing “impersonation,” but nothing more specific. After 10 On Your Side’s story aired Tuesday, they said a fan of the band saw it and called ...

A new study has attempted to shed light on what people generally gain by becoming Facebook fans of brands, what marketers expect to achieve through this, and what the opportunities are for both groups ...

Facebook is rolling out features that aim to bring fans closer to their favorite creators: fan challenges and customized top fan badges. The fan challenges feature will allow creators to prompt their ...