Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Ever set a goal with the best intentions, only to find yourself losing steam a few weeks in? You’re not alone. I’ve been there too – staring at a half-finished to-do list, wondering where my ...

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

Getting a degree requires a lot of planning and a little bit of luck. Unfortunately for many of us, our luck is limited and our planning skills aren't much better. The more you plan and plot your ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...