Similarly in the US, a slogan will not be registrable as a trade mark if it points out or refers to a characteristic of the goods or services in relation to which it is used. Examples of slogans ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

Alex Bing's doctoral research was funded in part by the Ontario Graduate Scholarship Program. Carleton University provides funding as a member of The Conversation CA. Carleton University provides ...

The history of political sloganeering is littered with failed attempts to express a complex idea with a few clever words. Build Back Better, the wonky collection of three words that almost qualifies ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...