One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...

AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward method of streamlining repetitive tasks. This frees up time and allows the creation of ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

With expanded text ads now generally available and the October 26 cut-off for being able to upload traditional ads into AdWords looming, Google has updated the ad preview in the AdWords web interface.

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

Google has quietly updated the Google AdWords Ad Preview and Diagnosis Tool within the AdWords advertiser console. The new interface now embeds a chrome like browser directly into the interface, as ...

Most of Google has already gotten a Material Design makeover—except for AdWords. But for all its importance, AdWords hasn’t seen a facelift in eight years. That changes today, as Google unrolls a new ...

Opinions expressed by Entrepreneur contributors are their own. In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we ...