Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...