Rohit Chopra is an associate professor in the Department of Communication at Santa Clara University and a Faculty Scholar at the Markkula Center for Applied Ethics. Views are his own. Along with its ...
Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...
The International Association of Business Communicators expects its members to follow a code of ethics focused on three main tenets: professional communication is legal, professional communication is ...
Formal codes of ethics and conduct can ensure consistency in an organization. Learn if your business needs a code of ethics and code of conduct — or both.