Search engine optimization (SEO) has had its ups and downs when it comes to ads. In the past 10 years, Google has introduced algorithm updates related to the use of ads. All these changes resulted in ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to ...

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One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...