“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to ...

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Search engine optimization (SEO) has had its ups and downs when it comes to ads. In the past 10 years, Google has introduced algorithm updates related to the use of ads. All these changes resulted in ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising ...

As pharma marketers adopt programmatic buying in the healthcare space, eHealthcare Solutions understands ad safety is a top priority. Our private exchange and marketplace, EHSX, is an invitation-only ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

Orly Shoavi is the CEO and co-founder of SafeDK. App publishers spend a lot of time selecting the right ad-networks for their apps to ensure ads will increase their revenue. However, publishers ...