It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

When’s the last time you’ve seen an Edsel in person (if ever)? If you say, ‘Last week’ and point at your uncle, flip the page so we’re on the same page - that’s not what this is all about. I’m talking ...

Teresa M. Amabile is the Edsel Bryant Ford Professor of Business Administration, Emerita at Harvard Business School. Teresa received her Ph.D. in psychology from Stanford University, and she is the co ...

For the second consecutive year shock-haired Pilot Harry L. Russell flew a trimotored Ford into Ford airport near Detroit last week to win the Edsel Bryant Ford Trophy for reliability in the National ...

Teresa M. Amabile is the Edsel Bryant Ford Professor of Business Administration, Emerita, at Harvard Business School. Richard S. Tedlow is the Class of 1949 Professor of Business Administration, ...