In a recent blog post, I described how the dual ticket pricing at India’s Taj Mahal fails on many levels. Here is what is wrong with it: Instead of charging tourists different prices based on whether ...

The Louvre Museum in Paris has hiked entry fees for people from outside Europe. Japan is now considering a similar dual-pricing system as it grapples with a record number of foreign visitors. What is ...

At its core, price discrimination is a sensible pricing strategy that provides added value to both, the organization using it and its customers. Its logic is simple. Different consumer groups pay ...