Rimmel has launched the viral Rimmel London Thrill Seeker Mega Lift Mascara, designed to deliver six times more volume. Our ...

A one-coat volume claim, 12-hour wear reviews, and “no irritation” notes are making this new $14 mascara feel like a steal.

No makeup look is complete without a touch of mascara, which is why for many, it's the beauty product they can't live without ...

When shopping for mascara, you need to take a lot into account, like if it’ll lengthen, volumize, or do all of that and more. Along with that, you have to look out for the dreaded flaking and clumping ...

In my never-ending quest to have dramatic lashes without falsies (because let’s face it, my clumsy hands are not getting the hang of those things), I’ve tried a number of different mascaras. When it ...

L'Oréal Lash Paradise is the mascara you reach for when you want dramatic lashes that look almost like falsies. With soft wavy bristles that catch fine volume without making your eyelids feel heavy, ...

Discover four bold, volumizing, and curling mascaras that last long to give you bold, dramatic, and smudge-free lashes every ...

These Hollywood-loved mascaras will deliver longer strands without falsies or extensions. By Danielle Directo-Meston E-Commerce Editor If you purchase an independently reviewed product or service ...

Abby Roberts is one of the most influential people in the beauty industry right now. With a 16.7-million-strong follower count on TikTok alone, she knows her way around a viral trend, a colorful ...