Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

If you haven't heard, ESPN will televise its first Super Bowl this year.

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...

Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to ...