The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...

Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to ...

After pressing advertisers to pony up $10M for a 30-second spot as well as a $10M match for other inventory tied to its 2027 ...

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up ...

Add Yahoo as a preferred source to see more of our stories on Google. The ad follows a father and son as they share a simple nighttime stroll on a Disney ship—a quiet ritual that the film traces ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

If you haven't heard, ESPN will televise its first Super Bowl this year.

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Disney just landed in hot water with the U.K.’s Advertising Standards Authority (ASA) over its decision to show a dismembered body in an ad. The organization banned Disney’s ad, which promotes the ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...