YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos. As first spotted by a Reddit user this ...

YouTube is prompting some users to switch off their browsers' ad blockers. If they refuse, they can't watch the videos. Reading time 2 minutes YouTube is cracking ...

Uh-oh. Do you use an ad blocker? You probably do. But if you also like to use YouTube, you may soon have to turn off that handy dandy ad skipper. YouTube is starting ...

If you love browsing YouTube and hate constantly having to wait through ads for Purple mattresses and local political candidates, you might be running some kind of ad-blocker on the web’s biggest ...

The YouTube ad blocker cat-and-mouse game between Google and ad blockers continues with a new episode that might deliver a big win to Google. The company has been trying to ban ad blocker extensions ...

The internet has become absolutely overrun by ads, as they are one of the most direct ways to generate revenue from a wide range of content. This is especially true on YouTube, where just about anyone ...

Update: October 31, 2023 (11:26 PM ET): After our original report about an increasing number of users being unable to use ad blockers on YouTube, the platform has confirmed to The Verge that it has ...

YouTube is apparently testing a three-strikes policy for people who block ads on the platform. The policy would eventually see users barred from watching videos. The company has since confirmed the ...

Your days spent watching YouTube with an ad blocker enabled may soon be over. In what the company is calling a “small experiment,” select users are currently ...