One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer ...

Analyst Insight: The consumer products industry is exploring new distribution models, including direct-to-customer (DTC) shipments from manufacturing facilities to customer warehouses. Traditionally, ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Using a single-channel distribution strategy produces economies of scale that can improve your profit margins, but it often reduces your sales potential. Using multiple distribution channels can ...