Disney's Star Wars and Lego are celebrating 25 years of partnership. The team-up was the first time Lego had struck a licensing deal and became a framework for other franchises. Since 1999, Lego Star ...
In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...
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