Soorty, which describes itself as Pakistan’s largest vertically integrated denim company, is using a new water-saving process called Cascara as part of its sustainable production offering. The company ...

The partnership sees Archroma and Jeanologia team on eco-conscious denim cleaning with an alternative to the traditional denim fabric washing process, including in some cases the mercerization, one of ...

This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Shein increased the amount of denim it produced with its ...

Approximately 380,000 pieces of SHEIN's denim apparel produced in 2024 were made using the Cool Transfer Denim Printing process, saving over 10,000 metric tons of water compared to traditional denim ...

The subject of washing denim jeans is surprisingly divisive. Just a quick ask around the office reveals that nobody has quite the same ritual for cleaning theirs: some opt for a fortnightly wash, ...