Since December 2022, Deion has pumped $3 billion worth of spotlight into Colorado, selling out every home game in 2023. Year 2 under Deion brought better football but weaker returns at the gate. In ...
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Deion Sanders' financial impact on Colorado revealed
It's been 32 years since coach Deion Sanders recorded "Must Be the Money," but not much has changed. The Coach Prime era has been a financial godsend for the Colorado Buffaloes, and a recent study ...
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