The aisles of Decathlon have their own percussion: inside the Ballymun, Dublin, store you hear things happening even when the warren of high shelves means you can’t see them. Ping-pong balls pop back ...

When players are classified as great athletes in their respective sports, they are often categorized in that manner based on undeniable athleticism and a freak-of- nature skill set. While those ...

Decathlon, the French sporting goods retailer with 2,080 stores worldwide, has undergone quite the overhaul, the past two years having been spent reinventing almost every aspect of its business. There ...

Decathlon has relaunched its brand, aiming to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a ...

Decathlon doesn’t crave attention. It doesn’t sponsor prominent sporting teams, carry a star-studded marketing presence, or claim a cult following like Adidas or Under Armour. And yet, it’s the ...

Black Friday isn't just a time to save money on the latest technology - it covers a range of retailers, both in-store and online. Sports shop Decathlon is no different, with huge savings to be had ...

Sportswear giant Decathlon has unveiled its new brand identity to push forward its “ambition to bring innovative and sustainable sport to everyone.” Decathlon’s rebrand sees the adoption of a “dynamic ...

PARIS, April 24 (Xinhua) -- In 2003, a French sports retailer launched its first store in Asia in Shanghai, China. This "sports supermarket" model was quite "unconventional" among international sports ...

French sporting goods retailer Decathlon will open its second store in Argentina in the city of Córdoba on May 30, marking ...

Decathlon will expand its store network in India, aiming to reach 190 stores across India, enhancing digital engagement, and deepening its commitment to local manufacturing. The sports giant believes ...

Decathlon's India division reported over Rs 4,000 crore revenue in FY24, achieving profitability with gains of Rs 197.19 crore. The firm's revenue increased 2.24 per cent compared to FY23. Decathlon's ...