You'd think that Liquid Death would be the name of some vile 150-proof liquor brand. It is, instead, a brand of canned -- not bottled -- water. That's it. The very essence of life, marketed as death. ...

Add Yahoo as a preferred source to see more of our stories on Google. Various Liquid Death soda cans on countertop - Julia Duda/Tasting Table In a world full of sparkling water, seltzers, and all ...

If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands. For those not in the know, the name may be a little intimidating. But ...

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. For many, Liquid Death's success is paradoxical. The company's ...

In a warehouse-like building in the Los Angeles community of Marina del Rey, a handful of workers sit at computers next to a 16-foot-wide skateboard ramp. “I skateboard, a couple of other people ...

Mike Cessario was bouncing around L.A. ad agencies after graduating from Pasadena’s ArtCenter College of Design when he beheld what all marketing types covet but seldom find: a gaping hole in a ...

Liquid Death has launched a new promotion for people who are totally into the water memorization meme with their new "Smarter Water" campaign. Teaming up with Amazon for the promotion, the team have ...

For the “Why didn’t I think of that?” file: A startup that sells water in beer cans — that’s literally it — is approaching a $1 billion valuation. Liquid Death raised a fresh funding round Monday, ...