Greg Kihlström advises Fortune 1000 companies on MarTech, CX, and Digital Transformation at GK5A, and hosts The Agile Brand Podcast. In a world where customers expect highly personalized experiences ...
Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...
With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...
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