As a business owner, nothing can ruin your day as fast as a negative customer review posted online. There is, however, a silver lining. Negative feedback allows you to learn from your mistakes and ...

Businesses that balance customer feedback and analytics alongside their product roadmap understand who they are — and who they want to be — as a company. Every business, whether it operates in digital ...

Feedback is fundamental for improving a brand’s customer experience (CX), and feedback from loyal customers is even more critical. As brands realize the importance of the voice of the customer (VoC), ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

No matter what field your business is in, marketing is a two-way street. The customer and company have a delicate relationship that extends beyond advertising to your audience. That relationship is ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

If you talk to founders, marketers, or operators long enough, you’ll hear the same complaint: “We get feedback everywhere, but none of it tells a clear story.” Reviews live on Google. Surveys sit in ...

As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions ...

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