Subway has already made some changes to its rewards program, and customers are not happy. Here's what they have to say.

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Bank of America Corp. is broadening the scope of its rewards program to encourage customers to do more business with the ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but the chain has already given up.

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

A change to the way the company dishes out points for cash spent has completely changed the way fans talk about Dutch Rewards ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...