Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Previous installments of the Connected Golfer have focused on technologies and devices that let players gather information as they practice and play. We have also covered the growing popularity of ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

For many amateur golfers, a custom fitting session is seen as the ultimate solution to their equipment woes. An occasion to massively look forward to, it's an opportunity to walk into a ...

When you’re ready to step up from off-the-rack suits, Hall Madden should be your first stop. With eleven locations across the country and their newest showroom just opened in Austin, they’ve mastered ...