As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

It’s not every day that a brand as iconic as Lacoste dares to tweak its legendary logo, especially one that’s been around for 92 years. Yet, ahead of the US Open, the French fashion-sport powerhouse ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

In an unprecedented move, Lacoste is removing the iconic crocodile logo and replacing it with a goat in honor of Djokovic, the greatest men’s tennis player of all time. The only similarity between the ...