Stanford d.school's Jeremy Utley wants people to stop using AI. Instead, he wants them to work with it. "If you're 'using' AI, I know you're misusing it," said Utley, an adjunct professor at the Hasso ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

This clear, organized process can help teams break free of a variety of human tendencies that get in the way of innovation. For business leaders, the struggle between efficiency and innovation is ...

Intuitively, it seems different creative processes are involved in composing a sonnet and designing a circuit board. But a study published this month in the journal Thinking, Skills and Creativity ...