Dozens of samples come into our Beauty Lab every week. These are the ones we’re actually using.

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative ...

Beauty and cosmetics ecommerce sales continue to rise, according to a recent report from Statistica. This figure is forecast to reach over $30 billion by 2026. While Amazon remains a top go-to for ...

Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Maximalist make-up products for eyes, lips and face feature in the relaunch of the US fashion brand’s cosmetics line, which ...

Anyone thinking of launching their own cosmetic brand should consider all their options before beginning. A crucial point to ...

After dealing with razor burn and ingrown hairs, Karen Young founded OUI the People in 2015. The body care line is filled with innovative daily essentials that you’ll turn to again and again. Cosmetic ...

Kylie Cosmetics — the original Gen Z celebrity beauty brand — is turning 10. Founded by influencer and reality television star Kylie Jenner in 2015, the brand has evolved from its original trio of lip ...

A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...