Importantly, the research shows that users may tolerate some cognitive strain if instrumental benefits are strong. When generative AI delivers clear performance gains, perceived usefulness can ...

The new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the ...

These guidelines are for CU Boulder communications and marketing and not intended to apply to other areas of the university. Generative artificial intelligence (AI) services, which generate text, ...

Over the past couple of months, several researchers have begun making the same provocative claim: They used generative-AI tools to solve a previously unanswered math problem. The most extreme promises ...

The comprehensive study, conducted by two cohorts of digital learning interns during the 2024-25 academic year, offers an unprecedented look at AI adoption on college campuses—not through the lens of ...

Praveen Tomar, Head of Data Automation at Ofgem, is a UK Civil Service award-winning leader in AI, automation and digital transformation. Generative AI (GenAI) has moved from being a futuristic ...

AI isn’t a side project anymore; it’s running the business, and now leaders have to own its behavior, not just its hype.

Netflix disclosed a few weeks ago the use of generative AI technology for specific special effects in an original TV show that became a hit with viewers earlier this year. The company called AI "an ...