This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to ...

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

Today, LinkedIn launched Conversions API and Revenue Attribution Report features to help marketers measure the long-term impact of campaigns, prove their effectiveness, and optimize them. With ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...