Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

Beginning inventory refers to the total value of the inventory an organization holds at the start of an accounting period. Beginning inventory does not appear in the balance sheet as organizations ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

One of the key tenets of retail is to turn your inventory as quickly as possible. In some cases, it's better to sell items at breakeven or a loss so that you can use that money to buy new inventory ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...