When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

W this week released The Loyalty Premium 2026, a research report documenting the strategic return of loyalty as the dominant ...

In the ever-evolving landscape of retail, shopper behavior is changing rapidly. No matter what your understanding of loyalty in the past, the chances are your customer has other ideas. The modern ...

In a B2B2C environment, however, the assumption that loyalty always begins with direct consumer acquisition starts to break ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...

Upside: Nearly 40% of loyalty members would stop shopping at a specific location if the store terminated its loyalty program. However, certain findings from the survey shine a light on unexpected ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...