"We’ve updated the console boot up experience with a new animation and sound, featuring the new Xbox logo with the signature ...

Zwooom.

Xbox is making a surprising tweak to its Xbox Series X and S platforms as part of its ongoing rebranding effort.

Console update features: Xbox debuts new startup animation and sound, refreshed Gamerscore badges, and expanded game library filters, available now for Insider members. Nitro gains Game Pass: Discord ...

Visual refresh date: The new Xbox startup animation and sound will launch on May 13 across Series X, Series S, and Xbox One ...