TikTokers with synesthesia have stirred up a trend linking colors to names. And now, even people who don't have the condition can get in on the action. According to Psychology Today, synesthesia is a ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...

LOS ANGELES − "Do you see the difference?" I'm sitting in a chair looking at myself in a mirror. Over my gray apron, Brenda Cooper − a stylist, author and professional color analyst − drapes two ...

Internet users can now pinpoint what exact color their vibe is with a test that assigns people a pigment based on their personality. Videos of the unorthodox character test have amassed hundreds of ...

There is a new personality test gaining traction on social media and surprising many skeptics with its accurate answers. The Color Oracle personality test uses color psychology to assess your current ...