Add Yahoo as a preferred source to see more of our stories on Google. What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of ...

This video lets you peek inside the human brain, highlighting the neuronal fibers that enable communication across the brain. This communication is vital to all brain functions, including learning, ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

The colors we see may get increasingly dull as we get older, scientists have found. The pupils of younger people's eyes react differently to bright colors than those of older folk, a new paper in the ...

On the computer screens, the mouse brain is shown from several angles. Then you click, and a small area of the brain is ...

We see color because photoreceptor cones in our eyes detect light waves corresponding to red, green, and blue, while dimness or brightness is detected by photoreceptor rods. Many non-mammalian ...

The face is an important feature for identifying individuals, and as suggested by the expression, “kaoiro wo ukagau” (Look at the complexion; i.e. be sensitive to someone’s mood, read someone’s ...