Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

Our best whitening toothpastes will help you get a brighter, whiter smile, tested by the GHI. Shop our edit now.

Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like the latest natural food trend … but the products are toothpaste, ...

Colgate is selling a new toothpaste in Europe that's vegan-friendly and comes in a recyclable tube, as eco-conscious consumers push for more environmentally friendly shopping options at supermarkets.

The seemingly simple process of whitening your teeth is rarely ever easy. Brightening kits don’t always work, and they’re tedious beyond belief. Further, dental insurance doesn’t cover cosmetic ...